the growth towards 150.000+ YouTube subscribers for Sea Ray

Client

Sea Ray / Brunswick

Project

Digital advertising

About our client

Sea Ray: Every moment perfectly crafted

Sea Ray is an American manufacturer of recreational motorboats, founded in 1959 by Cornelius Nathaniel Ray. The company began with just three employees and has since built a reputation for expertly designed, high-performing boats.

In 1986, Sea Ray was acquired by the Brunswick Corporation, making it one of the world's largest manufacturers of recreational boats.

Nowadays, Sea Ray designs, manufactures, and sells a wide range of boats, from sports boats to luxury yachts, with a focus on quality, innovation, and customer satisfaction.

What we have done

Strategic and targeted YouTube campaigns

Sea Ray wanted to strengthen their online presence and better reach both existing and potential customers. With an impressive library of professional video material – from boat releases to detailed walkthroughs – YouTube offered the perfect platform to engage and inspire their target audience.

To maximise the impact of their video material, we implemented strategic advertising campaigns and optimised the YouTube channel. Through targeted advertising and smart content distribution, we ensured that the right videos reached the right audience.

The result

Growth in subscribers, views and watch time

Where the original goal was to reach 15,000 subscribers, our approach has led to explosive growth: Sea Ray's YouTube channel now boasts over 100,000 new subscribers. By targeting relevant audiences and providing them with high-quality videos, we have not only increased follower numbers but also strengthened brand engagement and customer loyalty.

150.000+

New subscribers

+ 30%

Video views

+ 55%

Average viewing time

Our client in their own words

“Thanks to Fresh-Dev's strategic approach and no-nonsense mentality, our YouTube channel grew at lightning speed. Within six months, we reached 10,000 subscribers, and now we're at 100,000! A great collaboration with proven results. Here's to the next milestone!”

Glenn Zelen

Marketing Manager

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