
Aelsmeer Catering & Events
New bespoke website for Aelsmeer Catering & Events with clear target audience segmentation, smart ordering options and strong video content. A platform that inspires and is focused on conversion.
Review caseThey deliver a report with recommendations and then your web developer has to implement them. They don't have time, understand half of it, and three months later still nothing is live. Meanwhile, the invoices keep coming.
We build ourselves. That means that with us, a recommendation isn’t just a line in a report, but something we push live that very same week. Technology, content and structure are all handled by the same team.
We work with real figures from Search Console and our own measurement environment, not with a dashboard full of green ticks that says nothing about revenue.
No standard package, but a fixed sequence:
You are shown monthly what has been done, what it yielded and what is up next.


No piecemeal advice, but work that is carried out.
Load time, indexability, structure and anything that gets in the way of a crawler. We implement it ourselves.
With real volumes and difficulty levels, and including the question of whether that keyword actually generates customers or just traffic.
Pages that answer a question. If a page adds nothing, we do not write it.
A separate page for each service and location where you operate, because that is what people search for.
What was done, what it achieved and what comes next. In plain English, not corporate jargon.
No queue with another party. What we advise, we put live ourselves.
An increasing number of search queries no longer end in a click. Google displays an AI Overview and people ask their questions directly to ChatGPT or Gemini. For the keywords we are targeting ourselves, we already see that AI Overview in the majority of cases.
That changes what is required. Not only ranking, but also being cited. That calls for structured data, clear headings and answers that can be understood on their own without the rest of the page.
We include that as standard. See also our page on visibility in AI search engines.


The investment depends on the work involved, not on the number of pages. On our pricing page, we explain the different types of projects available and what accounts for the difference in cost.
A website can also be leased with us: a fixed monthly fee including hosting, maintenance and further development. We will compare both options side by side during the discussion.
Briefly tell us what you need, and we’ll give you a well-founded estimate of the costs and the benefits. If it turns out along the way that we’re not the right fit for you, we’ll let you know.
Head of Development