
Aelsmeer Catering & Events
New bespoke website for Aelsmeer Catering & Events with clear target audience segmentation, smart ordering options and strong video content. A platform that inspires and is focused on conversion.
Review caseBuilding an online store isn't difficult. Building an online store where people actually check out is. In practice, things almost always go wrong with loading time, the search function and the checkout process.
That is what we focus on from the start. We build in WooCommerce, using custom components instead of a purchased theme with thirty plugins loaded on top. That saves on speed, management and the chance of something breaking after an update.
And we'll continue to monitor after launch, because an online store is never finished. The first few months provide the most insights into where visitors drop off.
Our design team first creates the complete design, independently of any tool. Afterwards, development builds that down to the very pixel.
In concrete terms, that means:
What you receive is not a template with your logo in it, but components that we design for your product range.


No extra charges for things that are simply part of the service.
Not a pre-made theme, but a bespoke design tailored to your sales approach and the requirements of your product range.
Includes SSL, daily backups, monitoring and security. We’ll step in ourselves if anything goes wrong.
Each category will have its own structure and its own text, so that it can rank highly in search results rather than simply existing.
Stock, accounts, dispatch or PIM. We integrate whatever needs to be integrated and test it before it goes live.
Structured product data, so that ChatGPT and Gemini can display your products when someone asks about them.
Once the site goes live, we’ll continue to monitor and improve it. The first few months will show us exactly where visitors are dropping off.
Because we work with components, you can keep adding pages and categories yourself. A new product line, a landing page for a campaign, a page for each brand you sell: you can put that together yourself using the components we have made for you.
That’s exactly where many online shops run into problems. The initial build was a one-off, but every change after that costs more time and money. Not with us.
Would you prefer not to make a one-off investment? An online shop can also be leased for a fixed monthly fee, including hosting, maintenance and ongoing development.


The investment depends on the work involved, not on the number of pages. On our pricing page, we explain the different types of projects available and what accounts for the difference in cost.
A website can also be leased with us: a fixed monthly fee including hosting, maintenance and further development. We will compare both options side by side during the discussion.
Briefly tell us what you need, and we’ll give you a well-founded estimate of the costs and the benefits. If it turns out along the way that we’re not the right fit for you, we’ll let you know.
Head of Development