Consultation

Outsourcing Google Ads without burning money

Most accounts lose money on the same three things

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Keywords that are too broad, a landing page that doesn't match the advert, and optimising for clicks rather than leads. That is the picture with almost every account we take over.

Google Ads has become expensive. On some keywords in our industry, you pay tens of euros per click. Then you cannot afford to bring in traffic that lands on the wrong page.

We build the landing pages ourselves. That is the difference from a purely advertising agency: we can adjust the page that the ad points to, instead of hoping that someone else eventually does it.

How we set up an account

No hundred campaigns, but sharp choices:

  • Keywords by intent. Someone searching for how much something costs is further along than someone searching for what something is. Those two don't get the same ad.
  • A dedicated landing page for each campaign. What is in the advertisement is also at the top of the page
  • Measuring conversions that matter. A completed form or a booked phone appointment, not a page view
  • Exclusions. Checking every week where money is going that generates nothing, and cancelling it

We report in applications and cost per application. Not in impressions.

What you can expect from us gets

No fixed packages with a set number of hours, but work that can be followed.

Pre-account analysis

First we will look at what is happening now and what it yields. Sometimes the conclusion is that you had better stop advertising.

Landing pages that we build

No redirection to your homepage. A page that finishes the story of the advert.

Accurate conversion tracking

We measure applications and conversations, not clicks. Otherwise you're driving towards the wrong metric.

Weekly adjustments

Excluding keywords, adjusting bids, testing ad copy. A stagnant account gets more expensive.

Reporting in euros

What did an application cost, and how much did it yield? In plain English.

Together with SEO

We organically scale what converts through paid ads, so that you eventually have to pay less for it.

Ads and SEO under one roof

Advertising and organic visibility are often managed by different parties, even though they actually reinforce one another.

The keywords you advertise on show what converts within weeks. That is precisely the information you need to determine which pages you should build organically. Conversely, you can stop paying for keywords where you already rank at the top organically.

We do both, so that information doesn't stick with another party. See also Outsource SEO.

A selection from our work completed

Aalsmeer Catering & Events

Aalsmeer Catering & Events

New bespoke website for Aelsmeer Catering & Events with clear target audience segmentation, smart ordering options and strong video content. A platform that inspires and is focused on conversion.

A case to consider
Reuzado ICT Services

Reuzado ICT Services

For Reuzado, we created a new website, corporate video, and targeted SEO, SEA, and social media campaigns, focusing on a strong online presence and structural lead generation.

A case to consider
Hermans Group

Hermans Group

The new website for Hermans Groep: a modern digital business card. Featuring their corporate identity, projects, and strong videos.

A case to consider
Atlantis Korfball Club

Atlantis Korfball Club

Designed based on the wishes of members and players: the new website of KV Atlantis. A modern, digital home base that we were proud to contribute to as a sponsor.

A case to consider
Upholstery BOS

Upholstery BOS

For Meubelstoffeerderij BOS, we created a new website and photoshoot, focusing on craftsmanship, authenticity, and a modern look that puts the story and the people at the centre.

A case to consider
Meet at Cliq

Meet at Cliq

New tailored website for Meet at Cliq with a modern look, clear room overviews, and strong visual content. Focused on conversion with clear CTAs.

A case to consider
Intellect Care Group

Intellect Care Group

For Intellect Zorggroep, we developed the strategy, design, and realisation of a new website with clear communication, a strong corporate identity, and a focus on target audience and experience.

A case to consider
Ciabatta

Ciabatta

The new website for Ciabatta with a bold, fresh look. Bold design and strong photography are central, linked to an ordering module.

A case to consider
Stackwise

Stackwise

A new, standalone website for Stactize, featuring custom design, smart measurements, and a powerful CMS. A scalable platform that strengthens their software position.

A case to consider

Shall we see what’s possible?

Briefly tell us what you need, and we’ll give you a well-founded estimate of the costs and the benefits. If it turns out along the way that we’re not the right fit for you, we’ll let you know.

Jesse Lafeber
Jesse Lafeber

Head of Development

Let's get acquainted