Outsourcing Google Ads without burning money

Most accounts lose money on the same three things

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Keywords that are too broad, a landing page that doesn't match the advert, and optimising for clicks rather than leads. That is the picture with almost every account we take over.

Google Ads has become expensive. On some keywords in our industry, you pay tens of euros per click. Then you cannot afford to bring in traffic that lands on the wrong page.

We build the landing pages ourselves. That is the difference from a purely advertising agency: we can adjust the page that the ad points to, instead of hoping that someone else eventually does it.

How we set up an account

No hundred campaigns, but sharp choices:

  • Keywords by intent. Someone searching for how much something costs is further along than someone searching for what something is. Those two don't get the same ad.
  • A dedicated landing page for each campaign. What is in the advertisement is also at the top of the page
  • Measuring conversions that matter. A completed form or a booked phone appointment, not a page view
  • Exclusions. Checking every week where money is going that generates nothing, and cancelling it

We report in applications and cost per application. Not in impressions.

What you can expect from us gets

No fixed packages with a set number of hours, but work that can be followed.

Pre-account analysis

First we will look at what is happening now and what it yields. Sometimes the conclusion is that you had better stop advertising.

Landing pages that we build

No redirection to your homepage. A page that finishes the story of the advert.

Accurate conversion tracking

We measure applications and conversations, not clicks. Otherwise you're driving towards the wrong metric.

Weekly adjustments

Excluding keywords, adjusting bids, testing ad copy. A stagnant account gets more expensive.

Reporting in euros

What did an application cost, and how much did it yield? In plain English.

Together with SEO

We organically scale what converts through paid ads, so that you eventually have to pay less for it.

Ads and SEO under one roof

Advertising and organic visibility are often managed by different parties, even though they actually reinforce one another.

The keywords you advertise on show what converts within weeks. That is precisely the information you need to determine which pages you should build organically. Conversely, you can stop paying for keywords where you already rank at the top organically.

We do both, so that information doesn't stick with another party. See also Outsource SEO.

A selection from our work completed

Shall we see what’s possible?

Briefly tell us what you need, and we’ll give you a well-founded estimate of the costs and the benefits. If it turns out along the way that we’re not the right fit for you, we’ll let you know.

Jesse Lafeber
Jesse Lafeber

Head of Development

Let's get acquainted