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To be found in ChatGPT, Gemini and Google AI Overviews

Search is changing, and most websites do not adapt

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A growing proportion of search queries no longer end in a click to a website. Google answers the question itself in an AI Overview, or someone asks ChatGPT or Gemini directly instead.

That is not a theory. For the commercial keywords we are targeting ourselves, Google now shows an AI Overview above the organic results for the majority of them.

The question thus shifts from how do I get to number one, to am I cited as the source. That requires different choices when building and writing a website.

What an AI assistant needs to quote you

Language models read a page differently than a human. What helps:

  • A self-contained answer. A paragraph that can only be understood in the context of the rest of the page is not quoted
  • Clear headings containing the question. Uncreative, but clear
  • Structured data. Organisation, services, locations, prices and reviews in a machine-readable format
  • Renderable content. If the text only appears after scrolling or clicking, it is often not counted
  • Confirmation from outside. Mentions elsewhere telling the same story

That last point about rendering is no detail. We came across it on our own site: of over seven thousand characters, not even five hundred were visible to anyone who didn't scroll. Everything was in the HTML, but not on the rendered page.

Why this? now is relevant

Nobody in our region is doing anything about it, and that’s exactly the point.

The connection is lost

An AI Overview answers the question displayed above the results. Anyone who fails to do so will go unnoticed, even if they’re in first place.

It pays to be early

Whoever is mentioned now will still be mentioned later on. This is a lead that is building up.

It enhances regular SEO

Structured data and clear answers also help in traditional search results. So you don’t have to choose between the two.

Measurable

We check at regular intervals to see whether you’re mentioned in the questions that matter to you, and what changes are taking place.

Technology is the bottleneck

Most websites fail because of rendering issues, not because of the text. That is precisely the part we can sort out ourselves.

It’s part and parcel of our work

With every project we build, at no extra cost. That’s just how we work.

What we do

We’ll start by assessing what an AI assistant actually sees of you, and whether or not you’re mentioned in relation to questions that matter to you. Next:

  • Are we setting up the structured data correctly?
  • Shall we rewrite the core pages so that the answers stand on their own?
  • Let’s sort out what’s holding back our returns
  • Let’s build pages for the questions people actually ask

It’s included as standard in our projects and we don’t charge for it separately. If your website is already hosted by someone else, we can also handle it on a stand-alone basis.

How much does it cost, and Can you lease it??

Check how much a website costs

The investment depends on the work involved, not on the number of pages. On our pricing page, we explain the different types of projects available and what accounts for the difference in cost.

A website can also be leased with us: a fixed monthly fee including hosting, maintenance and further development. We will compare both options side by side during the discussion.

A selection from our work completed

Aalsmeer Catering & Events

Aalsmeer Catering & Events

New bespoke website for Aelsmeer Catering & Events with clear target audience segmentation, smart ordering options and strong video content. A platform that inspires and is focused on conversion.

A case to consider
Reuzado ICT Services

Reuzado ICT Services

For Reuzado, we created a new website, corporate video, and targeted SEO, SEA, and social media campaigns, focusing on a strong online presence and structural lead generation.

A case to consider
Hermans Group

Hermans Group

The new website for Hermans Groep: a modern digital business card. Featuring their corporate identity, projects, and strong videos.

A case to consider
Atlantis Korfball Club

Atlantis Korfball Club

Designed based on the wishes of members and players: the new website of KV Atlantis. A modern, digital home base that we were proud to contribute to as a sponsor.

A case to consider
Upholstery BOS

Upholstery BOS

For Meubelstoffeerderij BOS, we created a new website and photoshoot, focusing on craftsmanship, authenticity, and a modern look that puts the story and the people at the centre.

A case to consider
Meet at Cliq

Meet at Cliq

New tailored website for Meet at Cliq with a modern look, clear room overviews, and strong visual content. Focused on conversion with clear CTAs.

A case to consider
Intellect Care Group

Intellect Care Group

For Intellect Zorggroep, we developed the strategy, design, and realisation of a new website with clear communication, a strong corporate identity, and a focus on target audience and experience.

A case to consider
Ciabatta

Ciabatta

The new website for Ciabatta with a bold, fresh look. Bold design and strong photography are central, linked to an ordering module.

A case to consider
Stackwise

Stackwise

A new, standalone website for Stactize, featuring custom design, smart measurements, and a powerful CMS. A scalable platform that strengthens their software position.

A case to consider

Shall we see what’s possible?

Briefly tell us what you need, and we’ll give you a well-founded estimate of the costs and the benefits. If it turns out along the way that we’re not the right fit for you, we’ll let you know.

Jesse Lafeber
Jesse Lafeber

Head of Development

Let's get acquainted