Design that achieves his goal

Our UI/UX designers don’t just make websites beautiful. They think about how a site should look to do what it’s supposed to do: tailored to your target audience and goals, designed for every screen and in your own brand style. For a new site, or as a new design for your current one.

Team
In-house UI/UX designers
Method of operation
From wireframe to prototype
Designed for
Desktop, tablet and mobile
Also for
A new design for your current site

Our view on design

Beautiful is the beginning, not the goal

A website should do something: build trust, explain, convince, generate an inquiry. That’s why every design starts with the question of what the site should achieve, and for whom.

Only then do we choose how it will look. This results in a design that fits your brand and works for your visitors.

  1. Tailored to your target audience

    Who are your visitors, what are they looking for and what do they need to choose? That is what we design for.

  2. Designed for your goals

    Each page has a task. We design the route to that task, from first impression to request.

  3. Designed for every screen

    Designed for each screen, not just made smaller: desktop, tablet and mobile.

How a design is created

From the first sketch to every screen

We design in stages, so you can watch and adjust at every step before construction begins.

Analytics, heatmaps, your competitors, and, if possible, conversations with your target audience. This way we know what’s working now and what visitors are missing out on.

Results are discussed on the large screen in the meeting room Fresh-Dev

In wireframes we define which pages will be included, what they will say and what route a visitor will take. You can talk about the content without being distracted by color.

Color, typography, and imagery from your corporate identity, deployed in a way that they work on any screen and stand out in the most important places.

In a clickable prototype in Figma, you go through the pages on desktop and mobile. If something doesn’t work, we adjust it before writing any code.

Buttons, cards and sections are recorded as components. These become the blocks in your website one by one, so that every new page fits together automatically.

Results are discussed on the large screen in the meeting room Fresh-Dev

What we design

From a new site to one new page

Big or small: every design receives the same attention for your target audience, your goals, and every screen.

New websites

The complete design of a new site, from the structure to the final screens, with a design system that can be built upon.

A new design for your current site

We keep what works and redesign the rest based on your numbers.

Landing pages

Pages for your campaigns, designed to convert visitors from ads into requests.

Web applications and portals

Tools for your customers or your team that make every step feel logical. Here, ease of use is even more important than aesthetics.

Continuous design

After the live launch, we design new pages and improvements, in the constant rhythm of continuous development.

Los or white label

Only the design, if someone else builds it. Or for agencies, under their own name.

In every design

Your brand translated into the web Desktop, tablet and mobile Clickable prototype in Figma Components that become blocks Readable text and clear contrasts Space to adjust

New or renewed

A new site, or a new design for your current one

You don't always have to start over. Sometimes a new design on your existing site is the fastest way forward.

A new website

Design and build in one team

Designers and developers work at the same table, so what we design can also be built.

Designed from the ground up

Structure, content and design are all aligned with your goals in one go.

A design system to build upon

You create new pages later from the same parts.

A new design for your current site

First, let's see what works

Your statistics show which pages are performing well and which visitors are dropping out.

Keep what is good

We redesign where it yields something, not everything to do it again.

In one go or step by step

A complete restyle, or page by page in the rhythm of continuing.

In both cases, your target audience, your goals, and your branding are the starting point.

Design and development

Designed by people those who sit next to the builders

Our designers and developers work in the same team. A design is therefore not thrown over the fence: during design we already decide what is technically smart, and the components from the design become one-to-one the blocks in your website.

If your site is being built by someone else, or you work for an agency, you can have us create the design for you, possibly under the name of your agency.

Designs that can be built one-to-one Design by yourself, while others build White label for agencies, under your flag

Design in Every solution

Design is present in everything we create. So use it for your question.

  1. A new starting point

    Website design

    Design and build a new website or web application, in one team.

    Design in Figma · Live in weeks · In your name

  2. Renovations

    Improve your current website

    New pages and a better design that adds up to something, chosen every month based on your grades.

    Conversion and ease of use · Also on other people's sites · Monthly cancelable

  3. Campaigns

    Online advertising

    Landing pages that match your ads, designed and built by the same team.

    Google and Meta · Custom landing pages · One dashboard

  4. The construction

    Development

    The design is built one-on-one, with its own blocks that you can fill in yourself.

    WordPress and Laravel · Custom blocks · Version management

  5. Image and text

    Photos and videos

    Custom photos, videos and texts created for your website, campaigns and social media.

    Concept and script · Shooting on location · Formats per channel

  6. For those who want to go further

    Platform and links

    A customer portal, web application or connection with your systems, if your site needs to be able to do more.

    Laravel or WordPress · Connections with your systems · Code and data of yours

Questions about Design

If your question isn’t listed here, feel free to call or text us; we’ll have someone from the team on the line.

Ask your question

Yes. We translate your existing corporate identity into the web: colors, typography, and visuals, so that they work well on a small screen and remain readable. We do not design a new logo or a complete corporate identity; for that, we would be happy to work with your own designer or agency.

Yes. First we look at your statistics and your goals: what is working now, and what are the areas where visitors are dropping off? We keep what works, and redesign the rest. Depending on the technique, we build the new design on your current site, or we recommend a new starting point.

We work in Figma. First we discuss the structure in wireframes, then the design itself, and you get a clickable prototype that lets you navigate the pages on desktop and mobile. Only when it’s perfect do we start building.

Yes. We usually design and build in a team, but you can also have the design made by us alone, if someone else builds it. For agencies and marketing agencies, we also design white label under the agency's name.

That depends on the number of pages and how many have to be designed. After a conversation, you’ll receive a quote with a fixed price. If you design with us after the live shoot, new design work will be included within the fixed monthly fee for continued work.

Design

Ready for a design with a goal?

Tell us where you want your website to go. We’ll look together at your target audience, your goals and what’s already there, and honestly discuss where we should start.

Three colleagues are Fresh-Dev watching a screen together in an office in Haarlem