Close to Amsterdam, with a completely different playing field

Amstelveen borders Amsterdam, but online it's a different market. For search queries containing Amstelveen, the competition is a fraction of what you encounter a few kilometres away, whilst the purchasing power is no less.

Many companies here target their website at the whole of the Netherlands and thereby miss out on the easiest search queries. It's a shame, because it is precisely those that generate enquiries that quickly turn into revenue.

We convert that: a clear page per service, and pages for the locations where your customers come from.

What often goes wrong here

The patterns we encounter in Amstelveen:

  • A site that is only found by its company name and nothing else
  • Services that only appear in a menu and do not have their own page anywhere
  • Competition from Amsterdam picking up the local search queries because nobody locally is driving it
  • A Google Business Profile that hasn't been updated for years

None of these things take long to fix, and together they make the difference between unfindable and at the top.

Our approach in six steps

Same sequence for every customer, different content per company.

Baseline measurement with real figures

Where do you stand now, what are you found for, and what does that generate. From Search Console, not from an estimate.

Technology first

Loading time, indexability and renderability. What a crawler cannot see does not exist, no matter how good the text is.

Structure

A dedicated page for each service, so Google knows what you want to be found for and your pages don't compete with each other.

Local to Amstelveen and surrounding areas

Dedicated pages for Uithoorn, Aalsmeer, Ouderkerk aan de Amstel and Amsterdam-Zuid, with real content per location instead of the same text with a different name in it.

We carry it out ourselves

We build the sites too. A recommendation with us isn't just a rule in a report, but something that goes live.

In AI responses too

Structured data and clear answers, ensuring you are cited in ChatGPT, Gemini and Google AI Overviews.

What you can expect from us

A baseline measurement with real figures, an order that is correct and work that we carry out ourselves. No annual contract with a fixed number of blogs.

We also work in Uithoorn, Aalsmeer, Ouderkerk aan de Amstel and Amsterdam. If you would rather have a new site instead of optimising the existing one, check out website design.

Shall we see what’s possible?

Briefly tell us what you need, and we’ll give you a well-founded estimate of the costs and the benefits. If it turns out along the way that we’re not the right fit for you, we’ll let you know.

Jesse Lafeber
Jesse Lafeber

Head of Development

Let's get acquainted