SEO agency in Haarlem that builds themselves and implements themselves

Being found locally in a city with a lot on offer

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Haarlem has many good companies and few that really stand out online. That is precisely the opportunity: competition is low for most local search queries, whilst search intent is high. Anyone searching for a service plus Haarlem is not looking for information, but a supplier.

We are based here ourselves. That helps in assessing where your customers come from and which surrounding towns are worth targeting: Heemstede, Bloemendaal, Hoofddorp and the rest of Zuid-Kennemerland.

And we build everything ourselves, so whatever comes out of the analysis we also deploy live ourselves instead of forwarding it to someone else.

Where Haarlem businesses miss out on visibility

What we encounter most often here:

  • One page with all the services on it, meaning Google doesn't know what you want to be found for
  • Not a single page that mentions the place where you work, even though people are searching for it
  • A site that is technically built in such a way that half of the content only appears when you scroll, and is therefore invisible to a crawler
  • Google Business Profile not set up or not linked to the correct pages

Each and every one of these can be resolved, and the results are usually reflected in the figures within a few weeks.

Our approach in six steps

Same sequence for every customer, different content per company.

Baseline measurement

What are you currently ranking for, on what, and what does that yield? From Search Console and our own measurement environment.

2. Technique

Loading time, renderability and indexing. What a crawler doesn't see, doesn't exist.

3. Structure

Which page corresponds to which search query and where are your own pages competing with each other.

4. Local pages

A dedicated page for each service and location, featuring genuine content. No twenty-fold repetition of the same text with just a swapped-out location name.

5. Content

Pages that actually answer the question, written to be read.

6. Authority

Local listings and relevant links. Only useful once the rest is in place.

What you can expect from us

No annual contract with a fixed number of blogs per month. Instead:

  • A baseline measurement using real figures from Search Console, not an estimate
  • An order: first tech, then structure, then content, and only then links
  • Work that we carry out ourselves, as we are also building the site
  • A monthly overview of what has been done and what it yielded

We apply this to ourselves too, and publish the results. That is the honestest reference there is.

How much does it cost, and Can you lease it??

Check how much a website costs

The investment depends on the work involved, not on the number of pages. On our pricing page, we explain the different types of projects available and what accounts for the difference in cost.

A website can also be leased with us: a fixed monthly fee including hosting, maintenance and further development. We will compare both options side by side during the discussion.

A selection from our work completed

Shall we see what’s possible?

Briefly tell us what you need, and we’ll give you a well-founded estimate of the costs and the benefits. If it turns out along the way that we’re not the right fit for you, we’ll let you know.

Jesse Lafeber
Jesse Lafeber

Head of Development

Let's get acquainted