Outsourcing link building to an agency that nobody dares to say

Link building is the last step, not the first

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A lot of money is being spent on links to pages that aren't going to win anyway. If the technical setup isn't right or the page doesn't answer the user's question, a link isn't going to change that.

That is why we only start once the rest is in place. First tech, then structure, then content, and only then authority. If you ask us for link building alone and we see that the foundations are not right, we will tell you.

That costs us a commission sometimes. It saves you a budget that wouldn't have yielded anything.

What makes a link valuable

Not the quantity, but the origin:

  • Relevance. A link from a site that matches your content weighs heavier than ten from a random collection
  • Real traffic. If no-one is ever on that page, the link is mainly decorative
  • Editorial context. A link within a piece that someone has actually written, not in a block at the bottom amongst twenty others
  • A page well worth a look. Link to something people actually want to read, not your homepage

We don’t use networks where you pay per link and where the same sites keep popping up. That works for a while, but then it stops working.

Eleven methodology

Not a package with a set number of links per month.

Check the basics first

If technology, structure, and content are not up to scratch, we start there. Links to a weak page are money down the drain.

Profile analysis

What do you already have, what do competitors have that you don't, and is there anything among them that is doing damage.

Existing relationships first

Partners, suppliers and customers provide the most natural links, and they usually cost nothing.

Local authority

Listings in the region where you work carry significant weight in local searches.

Content to link to

We make something worth sharing, because that works better than asking for a link.

Transparent

You can see which links have been added and where they come from. It’s not a black box.

Where we begin

With what is already there. In practice, that is usually where most is:

  • Suppliers, partners and trade associations you already work with and who can mention you like that
  • Local listings and business directories that contribute to local search visibility
  • Customers for whom you’ve done something special and who are keen to talk about it
  • Existing entries without a link, which are often provided with a link via email
  • Content worth linking to, such as research or a calculator

Only when that has run out will we actively recruit, and even then only at places we would read ourselves.

A selection from our work completed

Shall we see what’s possible?

Briefly tell us what you need, and we’ll give you a well-founded estimate of the costs and the benefits. If it turns out along the way that we’re not the right fit for you, we’ll let you know.

Jesse Lafeber
Jesse Lafeber

Head of Development

Let's get acquainted