{"id":1698,"date":"2026-11-12T22:27:03","date_gmt":"2026-11-12T21:27:03","guid":{"rendered":"https:\/\/freshdev.fresh-dev.site\/website-verbeteren\/"},"modified":"2026-11-13T13:10:46","modified_gmt":"2026-11-13T12:10:46","slug":"website-verbeteren","status":"publish","type":"page","link":"https:\/\/fresh-dev.nl\/en\/website-verbeteren\/","title":{"rendered":"Improving the website"},"content":{"rendered":"<div class=\"section section-pageheader-detail phd-section\">        <div class=\"pageheader-bg\">\n            <span class=\"pageheader-glow pageheader-glow--blue\"><\/span>\n            <span class=\"pageheader-glow pageheader-glow--salmon\"><\/span>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"phd\">\n                <div class=\"phd__main\">\n                    <div class=\"phd__crumbs\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n                                            <h1 class=\"phd__title\" data-split=\"heading\" data-split-reveal=\"words\">Improve your website? <strong>Let him continue.<\/strong><\/h1>\n                                                                <p class=\"phd__lead\">A website is never finished. We work on your site every month, based on your figures, trends and goals: better conversion, a more pleasant user experience, faster technology and new features. On your existing site, or as a follow-up to a site from us.<\/p>\n                                                                <div class=\"phd__actions\">\n                            <a href=\"\/en\/contact\/\" target=\"_self\" class=\"button\">Plan a conversation<\/a>                            <a href=\"\/en\/ai-checker\/\" target=\"_self\" class=\"button ghost\">Run the AI checker<\/a>                        <\/div>\n                                    <\/div>\n\n                                    <figure class=\"phd__media\">\n                        <img width=\"1024\" height=\"683\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2476\u00a9Jean_Haasbroek-1024x683.jpg\" class=\"phd__img\" alt=\"A developer Fresh-Dev at the conference table, with the team in the background\" fetchpriority=\"high\" loading=\"eager\" decoding=\"async\" sizes=\"(max-width: 1023px) 90vw, 460px\" srcset=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2476\u00a9Jean_Haasbroek-1024x683.jpg 1024w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2476\u00a9Jean_Haasbroek-300x200.jpg 300w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2476\u00a9Jean_Haasbroek-768x512.jpg 768w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2476\u00a9Jean_Haasbroek-1536x1024.jpg 1536w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2476\u00a9Jean_Haasbroek.jpg 2048w\" data-no-lazy=\"1\" \/>                                            <\/figure>\n                \n                                    <dl class=\"phd__facts\">\n                                                                                <div class=\"phd__fact\">\n                                                                    <dt>Rhythm<\/dt>\n                                                                <dd>\n                                                                            One step every month                                                                    <\/dd>\n                            <\/div>\n                                                                                <div class=\"phd__fact\">\n                                                                    <dt>For<\/dt>\n                                                                <dd>\n                                                                            Existing sites and sites of ours                                                                    <\/dd>\n                            <\/div>\n                                                                                <div class=\"phd__fact\">\n                                                                    <dt>Chosen by<\/dt>\n                                                                <dd>\n                                                                            Your numbers and goals                                                                    <\/dd>\n                            <\/div>\n                                                                                <div class=\"phd__fact\">\n                                                                    <dt>Canceling<\/dt>\n                                                                <dd>\n                                                                            Monthly, after the start period                                                                    <\/dd>\n                            <\/div>\n                                            <\/dl>\n                            <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"section section-case-cards is-cards-inline has-pink-element\">        <div class=\"container\">\n                        <div class=\"case-grid\" data-ca-group>\n                        <div class=\"case-grid__head\">\n            <div class=\"case-grid__sticky\">\n                                    <p class=\"case-eyebrow\" data-ca><span aria-hidden=\"true\"><\/span>Renovations<\/p>\n                                                    <h2 class=\"case-title\" data-ca>A website is <strong>Never off<\/strong><\/h2>\n                                            <\/div>\n        <\/div>\n                        <div class=\"case-grid__body\">\n                                            <div class=\"case-cards__text\" data-ca>\n                            <p>The day after the live launch, your offerings, your competitors, Google, and the way people search change. A website that stays static will slowly fall behind.<\/p>\n<p>That\u2019s why we keep working on it. Every month, we look at your numbers and goals, together choose the improvement that will do the most right now, and implement it. No random tasks, but a consistent rhythm with a strategy behind it.<\/p>\n                        <\/div>\n                                                                        <ol class=\"case-cards__list is-markers-none\" style=\"--cols: 3\">\n                            <li class=\"case-step\" data-ca=\"card\">\n                                        <div class=\"case-step__body\">\n                                                    <h3 class=\"case-step__title\">Progress that you can point to<\/h3>\n                                                                            <p class=\"case-step__text\">Every month an improvement, chosen in advance based on your grades and measured afterwards.<\/p>\n                                            <\/div>\n                <\/li>\n                            <li class=\"case-step\" data-ca=\"card\">\n                                        <div class=\"case-step__body\">\n                                                    <h3 class=\"case-step__title\">Strategic thinking<\/h3>\n                                                                            <p class=\"case-step__text\">We look beyond the next task: which choices will get your site and your company the farthest?<\/p>\n                                            <\/div>\n                <\/li>\n                            <li class=\"case-step\" data-ca=\"card\">\n                                        <div class=\"case-step__body\">\n                                                    <h3 class=\"case-step__title\">Technology and marketing together<\/h3>\n                                                                            <p class=\"case-step__text\">Developers, designers and marketers in one team, so that an idea is live the same month.<\/p>\n                                            <\/div>\n                <\/li>\n                    <\/ol>\n                                            <\/div>\n            <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-kenmerken has-sand-plain\">        <div class=\"container\">\n                                    <div class=\"km__head\" data-reveal-group>\n            <div>\n                                    <p class=\"case-eyebrow\"><span aria-hidden=\"true\"><\/span>What we are improving<\/p>\n                                                    <h2 class=\"km__title\">Every month we work on <strong>What does the most matter now?<\/strong><\/h2>\n                            <\/div>\n                            <p class=\"km__intro\">What we tackle depends on your grades and your goals. These are the parts we work on most often.<\/p>\n                    <\/div>\n                        <div class=\"km__grid\" data-reveal-group data-stagger=\"70\">\n                                                    <div class=\"km__tile km__tile--wide has-image\" data-motion=\"card\">\n            <div class=\"km__tile-text\">\n                <h3 class=\"km__tile-title\">Conversion<\/h3>\n                                    <p class=\"km__tile-body\">More visitors who contact, book, or purchase. We improve forms, buttons, texts, and the navigation through your site, and measure what makes the difference.<\/p>\n                            <\/div>\n                            <figure class=\"km__tile-media\">\n                    <img width=\"1024\" height=\"494\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/osteopathie-vinkeveen-ontwerp-breakpoints-1024x494.png\" class=\"km__img\" alt=\"Design of the homepage on desktop, tablet and phone\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 767px) 90vw, 420px\" srcset=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/osteopathie-vinkeveen-ontwerp-breakpoints-1024x494.png 1024w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/osteopathie-vinkeveen-ontwerp-breakpoints-300x145.png 300w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/osteopathie-vinkeveen-ontwerp-breakpoints-768x371.png 768w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/osteopathie-vinkeveen-ontwerp-breakpoints-1536x741.png 1536w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/osteopathie-vinkeveen-ontwerp-breakpoints-18x9.png 18w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/osteopathie-vinkeveen-ontwerp-breakpoints.png 1950w\" \/>                <\/figure>\n                    <\/div>\n                                                            <div class=\"km__tile\" data-motion=\"card\">\n            <div class=\"km__tile-text\">\n                <h3 class=\"km__tile-title\">User experience<\/h3>\n                                    <p class=\"km__tile-body\">A site that works well on any screen, where visitors can quickly find what they are looking for.<\/p>\n                            <\/div>\n                    <\/div>\n                                                            <div class=\"km__tile\" data-motion=\"card\">\n            <div class=\"km__tile-text\">\n                <h3 class=\"km__tile-title\">Speed and technique<\/h3>\n                                    <p class=\"km__tile-body\">Shorter loading times, a supported PHP version, and a solid foundation to build on.<\/p>\n                            <\/div>\n                    <\/div>\n                                                            <div class=\"km__tile km__tile--wide has-image\" data-motion=\"card\">\n            <div class=\"km__tile-text\">\n                <h3 class=\"km__tile-title\">Data and insight<\/h3>\n                                    <p class=\"km__tile-body\">Good measurements and one dashboard with all your figures. We choose each improvement based on that, and in that dashboard you can see what it has achieved.<\/p>\n                            <\/div>\n                            <figure class=\"km__tile-media\">\n                    <img width=\"1024\" height=\"683\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2237\u00a9Jean_Haasbroek-1024x683.jpg\" class=\"km__img\" alt=\"Dashboard with visitors and conversions on the screen at Fresh-Dev\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 767px) 90vw, 420px\" srcset=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2237\u00a9Jean_Haasbroek-1024x683.jpg 1024w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2237\u00a9Jean_Haasbroek-300x200.jpg 300w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2237\u00a9Jean_Haasbroek-768x512.jpg 768w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2237\u00a9Jean_Haasbroek-1536x1024.jpg 1536w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2237\u00a9Jean_Haasbroek.jpg 2048w\" \/>                <\/figure>\n                    <\/div>\n                                                            <div class=\"km__tile\" data-motion=\"card\">\n            <div class=\"km__tile-text\">\n                <h3 class=\"km__tile-title\">New features<\/h3>\n                                    <p class=\"km__tile-body\">An offer form, a customer portal or a link to your CRM or booking system: we\u2019ll build it in.<\/p>\n                            <\/div>\n                    <\/div>\n                                                            <div class=\"km__tile\" data-motion=\"card\">\n            <div class=\"km__tile-text\">\n                <h3 class=\"km__tile-title\">Content and discoverability<\/h3>\n                                    <p class=\"km__tile-body\">New pages, better texts and a site that Google and AI assistants can read well.<\/p>\n                            <\/div>\n                    <\/div>\n                                                                        <div class=\"km__tile km__tile--included\" data-motion=\"card\">\n                            <h3 class=\"km__tile-title\">Always included<\/h3>\n                                                        <div class=\"km__included\" role=\"list\">\n                                                                    <span class=\"km__included-item\" role=\"listitem\">Updates, backups and monitoring<\/span>\n                                                                    <span class=\"km__included-item\" role=\"listitem\">Dashboard with all your figures<\/span>\n                                                                    <span class=\"km__included-item\" role=\"listitem\">Monthly overview<\/span>\n                                                                    <span class=\"km__included-item\" role=\"listitem\">Fixed point of contact<\/span>\n                                                                    <span class=\"km__included-item\" role=\"listitem\">Quick response time<\/span>\n                                                                    <span class=\"km__included-item\" role=\"listitem\">Monthly cancelable<\/span>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-vergelijking\">        <div class=\"container\">\n                                                <div class=\"vg__head\" data-reveal-group>\n                        <div>\n                                                            <p class=\"case-eyebrow\"><span aria-hidden=\"true\"><\/span>For whom<\/p>\n                                                                                        <h2 class=\"vg__title\">On your current site, <strong>or as a follow-up to a new one<\/strong><\/h2>\n                                                    <\/div>\n                                                    <p class=\"vg__intro\">Upgrading can be done on a site that we didn\u2019t build ourselves, and is the standard follow-up to any site that we do build.<\/p>\n                                            <\/div>\n                                <div class=\"vg__grid\" data-reveal-group>\n                                                                    <div class=\"vg__side vg__side--left\" data-motion=\"card\">\n                                                            <h3 class=\"vg__side-title\">Your existing website<\/h3>\n                                                        <div class=\"vg__list\" role=\"list\">\n                                                                    <div class=\"vg__item\" role=\"listitem\">\n                                        <p class=\"vg__item-title\">We start with a scan<\/p>\n                                                                                    <p class=\"vg__item-text\">Who owns your domain, how is the technology performing, what do your figures say?<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"vg__item\" role=\"listitem\">\n                                        <p class=\"vg__item-title\">An honest advice<\/p>\n                                                                                    <p class=\"vg__item-text\">Sometimes continuing on from what is already there is the best step, sometimes it\u2019s a new starting point. We\u2019ll be honest about that.<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"vg__item\" role=\"listitem\">\n                                        <p class=\"vg__item-title\">Then take one step every month<\/p>\n                                                                                    <p class=\"vg__item-text\">We organize the measurements and start with the improvement that will have the biggest impact.<\/p>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                                    <div class=\"vg__side vg__side--right\" data-motion=\"card\">\n                                                            <h3 class=\"vg__side-title\">After a website from us<\/h3>\n                                                        <div class=\"vg__list\" role=\"list\">\n                                                                    <div class=\"vg__item\" role=\"listitem\">\n                                        <p class=\"vg__item-title\">Continue without interruption<\/p>\n                                                                                    <p class=\"vg__item-text\">After the live launch of your starting point, we\u2019ll proceed immediately. No new quote, no new route.<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"vg__item\" role=\"listitem\">\n                                        <p class=\"vg__item-title\">Built to keep working<\/p>\n                                                                                    <p class=\"vg__item-text\">Your site is set up Bedrock with version control and custom blocks, so any improvements can be made quickly and safely.<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"vg__item\" role=\"listitem\">\n                                        <p class=\"vg__item-title\">Everything already measured<\/p>\n                                                                                    <p class=\"vg__item-text\">Tracking and dashboards are available from day one, so we can immediately start focusing on figures.<\/p>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n                                    <p class=\"vg__note\">In both cases, everything is in your name, and you can cancel monthly after the start period.<\/p>\n                                    <\/div>\n        <\/div>\n\n<div class=\"section section-ritme has-blue-element\">        <div class=\"container\">\n                                                <div class=\"rt__head\" data-reveal-group>\n                        <div>\n                                                            <p class=\"case-eyebrow\"><span aria-hidden=\"true\"><\/span>What it brings you<\/p>\n                                                                                        <h2 class=\"rt__title\">One round every month <strong>that takes you further<\/strong><\/h2>\n                                                    <\/div>\n                                                    <p class=\"rt__intro\">Renovations are not a list of chores. Every month we go through the same four steps, and each round begins where the previous one ended.<\/p>\n                                            <\/div>\n                                <div class=\"rt__grid rt__grid--4\" data-reveal-group>\n                                            <article class=\"rt__step\" data-motion=\"card\" style=\"--rt-i: 0\">\n                                                        <p class=\"rt__label\">Insight<\/p>\n                            <h3 class=\"rt__step-title\">You see what your website really does<\/h3>\n                            <p class=\"rt__text\">Visitors, requests, search data, and loading times come together in one dashboard. On each page, you can see what works and what visitors abandon.<\/p>\n                            <div class=\"rt__gain\">\n                                                                                                            <p class=\"rt__gain-label\">This is what you get<\/p>\n                                                                        <p class=\"rt__gain-text\">One dashboard with all your figures, per page<\/p>\n                                                            <\/div>\n                        <\/article>\n                                            <article class=\"rt__step\" data-motion=\"card\" style=\"--rt-i: 0.333\">\n                                                        <p class=\"rt__label\">Chances<\/p>\n                            <h3 class=\"rt__step-title\">We point out where the profit is<\/h3>\n                            <p class=\"rt__text\">We compare your numbers with the trends in your market and your goals: pages that are close to achieving a score, search queries that you still need to capture, places where visitors stop.<\/p>\n                            <div class=\"rt__gain\">\n                                                                                                            <p class=\"rt__gain-label\">This is what you get<\/p>\n                                                                        <p class=\"rt__gain-text\">A list of opportunities, in order of what they bring about<\/p>\n                                                            <\/div>\n                        <\/article>\n                                            <article class=\"rt__step\" data-motion=\"card\" style=\"--rt-i: 0.667\">\n                                                        <p class=\"rt__label\">Choices<\/p>\n                            <h3 class=\"rt__step-title\">Together we choose where to move forward.<\/h3>\n                            <p class=\"rt__text\">In a brief conversation, we determine which approach best suits your goals. We advise, you decide together, and we beforehand determine what we will measure.<\/p>\n                            <div class=\"rt__gain\">\n                                                                                                            <p class=\"rt__gain-label\">This is what you get<\/p>\n                                                                        <p class=\"rt__gain-text\">A clear plan for the coming month<\/p>\n                                                            <\/div>\n                        <\/article>\n                                            <article class=\"rt__step\" data-motion=\"card\" style=\"--rt-i: 1\">\n                                                        <p class=\"rt__label\">Result<\/p>\n                            <h3 class=\"rt__step-title\">You can see what it has achieved<\/h3>\n                            <p class=\"rt__text\">We build it, launch it live and measure the effect on your pages: requests, positions, loading time. What works we build out, what doesn\u2019t we adapt.<\/p>\n                            <div class=\"rt__gain\">\n                                                                                                            <p class=\"rt__gain-label\">This is what you get<\/p>\n                                                                        <p class=\"rt__gain-text\">A month-by-month overview with the figures from before and after<\/p>\n                                                            <\/div>\n                        <\/article>\n                                    <\/div>\n                                    <div class=\"rt__foot\">\n                                                    <p class=\"rt__foot-text\">And then the next round begins, with better results as a starting point.<\/p>\n                                                <a href=\"\/en\/contact\/\" target=\"_self\" class=\"button ghost\">Plan a conversation<\/a>                    <\/div>\n                                    <\/div>\n        <\/div>\n\n<div class=\"section section-spotlight\">        <div class=\"container\">\n                            <div class=\"sl sl--dark\">\n                            <figure class=\"sl__media\" data-motion=\"media\">\n                            <img width=\"1024\" height=\"683\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2304\u00a9Jean_Haasbroek-1024x683.jpg\" class=\"sl__img\" alt=\"The team Fresh-Dev at work\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 1023px) 92vw, 640px\" srcset=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2304\u00a9Jean_Haasbroek-1024x683.jpg 1024w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2304\u00a9Jean_Haasbroek-300x200.jpg 300w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2304\u00a9Jean_Haasbroek-768x512.jpg 768w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2304\u00a9Jean_Haasbroek-1536x1024.jpg 1536w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2304\u00a9Jean_Haasbroek.jpg 2048w\" \/>                                                    <figcaption class=\"sl__stat\">\n                    <span class=\"sl__stat-value\">Every month<\/span>\n                                            <span class=\"sl__stat-label\">a strategic moment<\/span>\n                                    <\/figcaption>\n                    <\/figure>\n                            <div class=\"sl__content\" data-reveal-group>\n                                                    <p class=\"case-eyebrow\"><span aria-hidden=\"true\"><\/span>Working together<\/p>\n                                                                            <h2 class=\"sl__title\">Not a supplier, but <strong>a team that collaborates<\/strong><\/h2>\n                                                                            <div class=\"sl__text\"><p>Every month, we review your numbers together. We show you what is going well, what is changing in your market, and which choices are most important to us right now.<\/p>\n<p>This way, your website becomes an investment that you can track: you know where your budget is going, and you see what it yields.<\/p>\n<\/div>\n                                                                            <div class=\"sl__points\" role=\"list\">\n                                                                    <span class=\"sl__point\" role=\"listitem\">A dedicated contact person who knows your site and your goals<\/span>\n                                                                    <span class=\"sl__point\" role=\"listitem\">Advice based on your own figures and the trends in your market<\/span>\n                                                                    <span class=\"sl__point\" role=\"listitem\">Page performance: visitors, requests, load time and positions<\/span>\n                                                            <\/div>\n                                                                            <div class=\"sl__actions\">\n                                <a href=\"\/en\/contact\/\" target=\"_self\" class=\"button\">Arrange an introduction<\/a>                                                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-beloftes has-pink-element-variation\">        <div class=\"container\">\n                                    <div class=\"bl__head\" data-reveal-group>\n            <div class=\"bl__heading\">\n                                    <p class=\"case-eyebrow\"><span aria-hidden=\"true\"><\/span>What you can count on<\/p>\n                                                    <h2 class=\"bl__title\">Clear agreements, <strong>from the first month<\/strong><\/h2>\n                            <\/div>\n                            <div class=\"bl__aside\">\n                                            <p class=\"bl__intro\">We make clear agreements about the things we have control over ourselves. This way you know what to expect from us.<\/p>\n                                                        <\/div>\n                    <\/div>\n                                <div class=\"bl__grid\" role=\"list\" data-reveal-group data-stagger=\"60\">\n                            <div class=\"bl__item\" role=\"listitem\" data-motion=\"card\">\n                    <h3 class=\"bl__item-title\">Everything in your name<\/h3>\n                                            <p class=\"bl__item-text\">The domain, hosting access, administrator rights, and code are in your name.<\/p>\n                                    <\/div>\n                            <div class=\"bl__item\" role=\"listitem\" data-motion=\"card\">\n                    <h3 class=\"bl__item-title\">One step forward every month<\/h3>\n                                            <p class=\"bl__item-text\">An improvement that is chosen in advance based on your grades and measured afterwards.<\/p>\n                                    <\/div>\n                            <div class=\"bl__item\" role=\"listitem\" data-motion=\"card\">\n                    <h3 class=\"bl__item-title\">Quick response time<\/h3>\n                                            <p class=\"bl__item-text\">Do you have a question or is something going wrong? You will hear from us soon, and we will address any issues as a matter of priority.<\/p>\n                                    <\/div>\n                            <div class=\"bl__item\" role=\"listitem\" data-motion=\"card\">\n                    <h3 class=\"bl__item-title\">Open book<\/h3>\n                                            <p class=\"bl__item-text\">One dashboard with all your figures, even when they are not good.<\/p>\n                                    <\/div>\n                            <div class=\"bl__item\" role=\"listitem\" data-motion=\"card\">\n                    <h3 class=\"bl__item-title\">Free to go<\/h3>\n                                            <p class=\"bl__item-text\">After the trial period, you can cancel monthly. If you continue without us, we will take care of everything neatly.<\/p>\n                                    <\/div>\n                            <div class=\"bl__item\" role=\"listitem\" data-motion=\"card\">\n                    <h3 class=\"bl__item-title\">Honest advice<\/h3>\n                                            <p class=\"bl__item-text\">If you don't need something, we'll tell you that. Even if it costs us work.<\/p>\n                                    <\/div>\n                    <\/div>\n                                            <\/div>\n        <\/div>\n\n<div class=\"section section-services-compact has-sand-plain\">        <div class=\"container\" data-reveal-group>\n                    <div class=\"services-compact-content\" data-reveal-group>\n            <h2>Renovations with <strong>all fields of study<\/strong><\/h2>\n<p>Rebuilding goes beyond the site itself. Depending on your goals, we incorporate searchability, advertising, and content at the same pace.<\/p>\n        <\/div>\n                            <ol class=\"svc-index\" data-reveal-group data-svc-index>\n                                    <li class=\"svc-row svc-row--linked\" data-preview=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/osteopathie-vinkeveen-website-home-1024x683.jpg\">\n            <div class=\"svc-row__name\">\n                                    <span class=\"svc-row__label\">A new starting point<\/span>\n                                <h3 class=\"svc-row__title\">Website design<\/h3>\n            <\/div>\n            <div class=\"svc-row__body\">\n                                    <p class=\"svc-row__description\">Is your current site no longer salvageable? Then we will build a new starting point and continue from there.<\/p>\n                                                    <p class=\"svc-row__items\">Live in weeks \u00b7 Built to be extended \u00b7 In your name<\/p>\n                            <\/div>\n                                            <a\n                    class=\"svc-row__link\"\n                    href=\"\/en\/website-design\/\"\n                    target=\"_self\"\n                    aria-label=\"More about having a website created: Have a website created\"\n                >\n                    <svg width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M4.5 11.5L11.5 4.5M11.5 4.5H5.5M11.5 4.5V10.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg>\n                <\/a>\n                    <\/li>\n                                            <li class=\"svc-row svc-row--linked\" data-preview=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2418\u00a9Jean_Haasbroek-1024x683.jpg\">\n            <div class=\"svc-row__name\">\n                                    <span class=\"svc-row__label\">SEO and AI<\/span>\n                                <h3 class=\"svc-row__title\">Findability<\/h3>\n            <\/div>\n            <div class=\"svc-row__body\">\n                                    <p class=\"svc-row__description\">Be found better in Google and by AI assistants, as a permanent part of your onboarding months.<\/p>\n                                                    <p class=\"svc-row__items\">On your own site \u00b7 Measured in your dashboard \u00b7 Also AI discoverability<\/p>\n                            <\/div>\n                                            <a\n                    class=\"svc-row__link\"\n                    href=\"\/en\/outsourcing-seo\/\"\n                    target=\"_self\"\n                    aria-label=\"Outsourcing more SEO: Findability\"\n                >\n                    <svg width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M4.5 11.5L11.5 4.5M11.5 4.5H5.5M11.5 4.5V10.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg>\n                <\/a>\n                    <\/li>\n                                            <li class=\"svc-row svc-row--linked\" data-preview=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2446\u00a9Jean_Haasbroek-1024x683.jpg\">\n            <div class=\"svc-row__name\">\n                                    <span class=\"svc-row__label\">Google and Meta<\/span>\n                                <h3 class=\"svc-row__title\">Advertising<\/h3>\n            <\/div>\n            <div class=\"svc-row__body\">\n                                    <p class=\"svc-row__description\">Google and Meta campaigns with landing pages that we build and improve ourselves.<\/p>\n                                                    <p class=\"svc-row__items\">Weekly guidance \u00b7 Accounts in your name \u00b7 One dashboard<\/p>\n                            <\/div>\n                                            <a\n                    class=\"svc-row__link\"\n                    href=\"\/en\/outsourcing-google-ads\/\"\n                    target=\"_self\"\n                    aria-label=\"More about online advertising: Advertising\"\n                >\n                    <svg width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M4.5 11.5L11.5 4.5M11.5 4.5H5.5M11.5 4.5V10.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg>\n                <\/a>\n                    <\/li>\n                                            <li class=\"svc-row svc-row--linked\" data-preview=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2391\u00a9Jean_Haasbroek-1024x683.jpg\">\n            <div class=\"svc-row__name\">\n                                    <span class=\"svc-row__label\">The construction<\/span>\n                                <h3 class=\"svc-row__title\">Development<\/h3>\n            <\/div>\n            <div class=\"svc-row__body\">\n                                    <p class=\"svc-row__description\">Local developers in Haarlem: WordPress on Bedrock, WooCommerce and Laravel, with version control.<\/p>\n                                                    <p class=\"svc-row__items\">Custom blocks \u00b7 Version management \u00b7 Built to be extensible<\/p>\n                            <\/div>\n                                            <a\n                    class=\"svc-row__link\"\n                    href=\"\/en\/development\/\"\n                    target=\"_self\"\n                    aria-label=\"More about development: Development\"\n                >\n                    <svg width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M4.5 11.5L11.5 4.5M11.5 4.5H5.5M11.5 4.5V10.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg>\n                <\/a>\n                    <\/li>\n                                            <li class=\"svc-row svc-row--linked\" data-preview=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/osteopathie-vinkeveen-ontwerp-eindontwerp-1024x911.jpg\">\n            <div class=\"svc-row__name\">\n                                    <span class=\"svc-row__label\">Design<\/span>\n                                <h3 class=\"svc-row__title\">Design<\/h3>\n            <\/div>\n            <div class=\"svc-row__body\">\n                                    <p class=\"svc-row__description\">UI\/UX design that fits your brand and is built to achieve its goals, on any screen.<\/p>\n                                                    <p class=\"svc-row__items\">Tailored to your target audience \u00b7 Clickable prototype \u00b7 Desktop to mobile<\/p>\n                            <\/div>\n                                            <a\n                    class=\"svc-row__link\"\n                    href=\"\/en\/design\/\"\n                    target=\"_self\"\n                    aria-label=\"More about design: Design\"\n                >\n                    <svg width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M4.5 11.5L11.5 4.5M11.5 4.5H5.5M11.5 4.5V10.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg>\n                <\/a>\n                    <\/li>\n                                            <li class=\"svc-row svc-row--linked\" data-preview=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/fresh-dev-into-business-3190-1024x682.jpg\">\n            <div class=\"svc-row__name\">\n                                    <span class=\"svc-row__label\">Always included<\/span>\n                                <h3 class=\"svc-row__title\">Management, security and measurement<\/h3>\n            <\/div>\n            <div class=\"svc-row__body\">\n                                    <p class=\"svc-row__description\">Updates, backups, monitoring and security, with tracking and one dashboard with all your data.<\/p>\n                                                    <p class=\"svc-row__items\">Updates first tested \u00b7 Monitoring \u00b7 One dashboard<\/p>\n                            <\/div>\n                                            <a\n                    class=\"svc-row__link\"\n                    href=\"\/en\/beheer-en-meten\/\"\n                    target=\"_self\"\n                    aria-label=\"More about management and measurement: Management, security and measurement\"\n                >\n                    <svg width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M4.5 11.5L11.5 4.5M11.5 4.5H5.5M11.5 4.5V10.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg>\n                <\/a>\n                    <\/li>\n                                            <li class=\"svc-row svc-row--linked\" data-preview=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/11\/content-reuzado-snippet.webp\">\n            <div class=\"svc-row__name\">\n                                    <span class=\"svc-row__label\">Image and text<\/span>\n                                <h3 class=\"svc-row__title\">Photos and videos<\/h3>\n            <\/div>\n            <div class=\"svc-row__body\">\n                                    <p class=\"svc-row__description\">Custom photos, videos and texts created for your website, campaigns and social media.<\/p>\n                                                    <p class=\"svc-row__items\">Concept and script \u00b7 Shooting on location \u00b7 Formats per channel<\/p>\n                            <\/div>\n                                            <a\n                    class=\"svc-row__link\"\n                    href=\"\/en\/photo-and-video-creation\/\"\n                    target=\"_self\"\n                    aria-label=\"More about photos and videos: Photos and videos\"\n                >\n                    <svg width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M4.5 11.5L11.5 4.5M11.5 4.5H5.5M11.5 4.5V10.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg>\n                <\/a>\n                    <\/li>\n                            <\/ol>\n                <div class=\"svc-preview\" aria-hidden=\"true\" data-svc-preview><div class=\"svc-preview__inner\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" data-svc-preview-img data-no-lazy=\"1\"><\/div><\/div>\n                <\/div>\n        <\/div>\n\n<div class=\"section section-faq\">        <div class=\"container\">\n                            <div class=\"holder\" data-reveal-group>\n                            <div class=\"content-wrapper\" data-reveal-group>\n            <div class=\"inner\">\n                <h2>Questions about <strong>continue<\/strong><\/h2>\n<p>If your question isn\u2019t listed here, feel free to call or text us; we\u2019ll have someone from the team on the line.<\/p>\n                <a href=\"\/en\/contact\/\" target=\"_self\" class=\"button ghost\">Ask your question<\/a>            <\/div>\n        <\/div>\n                                    <div class=\"faq-wrapper\" data-reveal-group>\n            <div class=\"faq\">\n                <div class=\"faq-items-wrapper\">\n                                                    <div class=\"faq-item\">\n            <h3 class=\"faq-q\">\n                <button type=\"button\" class=\"faq-heading\" aria-expanded=\"false\" aria-controls=\"faq-1664-3fce7\">\n                    <span class=\"faq-heading__text\">What exactly is continuation?<\/span>\n                    <span class=\"faq-heading__icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n            <\/h3>\n            <div class=\"faq-body\" id=\"faq-1664-3fce7\" role=\"region\">\n                <div class=\"faq-body__inner\">\n                    <p>Upgrading means that your website is never finished. Instead of one big delivery, we work on your site every month: we look at your numbers, together choose one improvement, implement it, and measure what it did. This way, your site progresses step by step, instead of having to start all over again after a few years.<\/p>                <\/div>\n            <\/div>\n        <\/div>\n                                                            <div class=\"faq-item\">\n            <h3 class=\"faq-q\">\n                <button type=\"button\" class=\"faq-heading\" aria-expanded=\"false\" aria-controls=\"faq-1665-bb273\">\n                    <span class=\"faq-heading__text\">What does it cost to continue?<\/span>\n                    <span class=\"faq-heading__icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n            <\/h3>\n            <div class=\"faq-body\" id=\"faq-1665-bb273\" role=\"region\">\n                <div class=\"faq-body__inner\">\n                    <p>You pay a fixed amount per month, depending on the pace you choose: one improvement per month, two to three improvements including visibility or ads, or a weekly step for those who want more. Management, security, and your dashboard are always included. After a first conversation, you\u2019ll receive a proposal with a fixed price.<\/p>                <\/div>\n            <\/div>\n        <\/div>\n                                                            <div class=\"faq-item\">\n            <h3 class=\"faq-q\">\n                <button type=\"button\" class=\"faq-heading\" aria-expanded=\"false\" aria-controls=\"faq-1626-e60a5\">\n                    <span class=\"faq-heading__text\">Who owns the website?<\/span>\n                    <span class=\"faq-heading__icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n            <\/h3>\n            <div class=\"faq-body\" id=\"faq-1626-e60a5\" role=\"region\">\n                <div class=\"faq-body__inner\">\n                    <p>From you, from day one. The domain, hosting access, administrator rights and code are in your name. If you ever want to leave, we\u2019ll transfer everything within ten working days, at no cost.<\/p>                <\/div>\n            <\/div>\n        <\/div>\n                                                            <div class=\"faq-item\">\n            <h3 class=\"faq-q\">\n                <button type=\"button\" class=\"faq-heading\" aria-expanded=\"false\" aria-controls=\"faq-1624-92511\">\n                    <span class=\"faq-heading__text\">My website was built by another agency. Can you continue with that?<\/span>\n                    <span class=\"faq-heading__icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n            <\/h3>\n            <div class=\"faq-body\" id=\"faq-1624-92511\" role=\"region\">\n                <div class=\"faq-body__inner\">\n                    <p>Often enough. We start by looking at what\u2019s on the page: who owns the domain, whether you have admin rights and how the technology stands. Then we honestly say whether it makes sense to continue or whether a new starting point is more sensible.<\/p>                <\/div>\n            <\/div>\n        <\/div>\n                                                            <div class=\"faq-item\">\n            <h3 class=\"faq-q\">\n                <button type=\"button\" class=\"faq-heading\" aria-expanded=\"false\" aria-controls=\"faq-1666-871f3\">\n                    <span class=\"faq-heading__text\">Who decides what gets improved?<\/span>\n                    <span class=\"faq-heading__icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n            <\/h3>\n            <div class=\"faq-body\" id=\"faq-1666-871f3\" role=\"region\">\n                <div class=\"faq-body__inner\">\n                    <p>We do this together. We look at your figures, trends, and goals and make a proposal; you decide together. We document every improvement beforehand: what we do, why, and what we will measure.<\/p>                <\/div>\n            <\/div>\n        <\/div>\n                                                            <div class=\"faq-item\">\n            <h3 class=\"faq-q\">\n                <button type=\"button\" class=\"faq-heading\" aria-expanded=\"false\" aria-controls=\"faq-1667-13dcf\">\n                    <span class=\"faq-heading__text\">What if there is no improvement for a month?<\/span>\n                    <span class=\"faq-heading__icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n            <\/h3>\n            <div class=\"faq-body\" id=\"faq-1667-13dcf\" role=\"region\">\n                <div class=\"faq-body__inner\">\n                    <p>That chance is small: there is always a step to be taken, even without input from you, such as speed, structure, measurements, or accessibility. If one month is quieter anyway, for example due to a larger project that requires more time, you will see that reflected in your monthly overview and we will discuss together how to proceed.<\/p>                <\/div>\n            <\/div>\n        <\/div>\n                                                            <div class=\"faq-item\">\n            <h3 class=\"faq-q\">\n                <button type=\"button\" class=\"faq-heading\" aria-expanded=\"false\" aria-controls=\"faq-1668-2e35c\">\n                    <span class=\"faq-heading__text\">How do I see what you are doing?<\/span>\n                    <span class=\"faq-heading__icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n            <\/h3>\n            <div class=\"faq-body\" id=\"faq-1668-2e35c\" role=\"region\">\n                <div class=\"faq-body__inner\">\n                    <p>In your dashboard you can see your visitors, requests, speed, and discoverability, even when the numbers are disappointing. Additionally, every month you get a brief overview: what we did, why, and what it achieved.<\/p>                <\/div>\n            <\/div>\n        <\/div>\n                                            <\/div>\n            <\/div>\n        <\/div>\n                        <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-afsluiter\">        <div class=\"container\">\n            <div class=\"af af--image\">\n                <span class=\"af__glow\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><\/span>\n\n                <div class=\"af__content\" data-reveal-group>\n                                            <p class=\"case-eyebrow\"><span aria-hidden=\"true\"><\/span>Improving the website<\/p>\n                                                                <h2 class=\"af__title\">Ready to launch your website <strong>To move forward again?<\/strong><\/h2>\n                                                                <p class=\"af__text\">Schedule a meeting, then we\u2019ll look at your site and your grades together and honestly discuss where we should start. Even if it\u2019s \u2018nothing.\u2019.<\/p>\n                    \n                    <div class=\"af__actions\">\n                                                    <a class=\"button\" href=\"\/en\/contact\/\" target=\"_self\">Plan a conversation<\/a>\n                                                                            <a class=\"button ghost\" href=\"\/en\/ai-checker\/\" target=\"_self\">Run the AI checker<\/a>\n                                                                        <\/div>\n\n                    \n                                                        <\/div>\n\n                \n                                    <figure class=\"af__media\">\n                        <img width=\"683\" height=\"1024\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2322\u00a9Jean_Haasbroek-683x1024.jpg\" class=\"af__img\" alt=\"Three colleagues are Fresh-Dev watching a screen together in an office in Haarlem\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 1023px) 90vw, 480px\" srcset=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2322\u00a9Jean_Haasbroek-683x1024.jpg 683w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2322\u00a9Jean_Haasbroek-200x300.jpg 200w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2322\u00a9Jean_Haasbroek-768x1152.jpg 768w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2322\u00a9Jean_Haasbroek-1024x1536.jpg 1024w, https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/JHF2322\u00a9Jean_Haasbroek.jpg 1365w\" \/>                                            <\/figure>\n                            <\/div>\n        <\/div>\n        <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1698","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/pages\/1698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/comments?post=1698"}],"version-history":[{"count":5,"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/pages\/1698\/revisions"}],"predecessor-version":[{"id":1808,"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/pages\/1698\/revisions\/1808"}],"wp:attachment":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/media?parent=1698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}