{"id":685,"date":"2026-01-19T14:35:24","date_gmt":"2026-01-19T13:35:24","guid":{"rendered":"https:\/\/fresh-dev.nl\/?post_type=case&#038;p=685"},"modified":"2026-03-27T23:15:04","modified_gmt":"2026-03-27T22:15:04","slug":"sea-ray","status":"publish","type":"case","link":"https:\/\/fresh-dev.nl\/en\/werk\/sea-ray\/","title":{"rendered":"Sea Ray International"},"content":{"rendered":"<div class=\"section section-pageheader-detail-information\"><video class=\"background-image\" autoplay muted loop playsinline preload=\"auto\" poster=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/2026-SPX-210-Series-SPX210-SPO210-running-rocks-06618.jpg\">\n                <source src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/Fresh-Dev-case-video-Sea-Ray-Boot-Dusseldorf.mp4\" type=\"video\/mp4\">\n            <\/video>        <div class=\"pageheader-wrapper\">\n            <div class=\"container\">\n                <div class=\"inner\">\n                    <h1 data-split=\"heading\" data-split-reveal=\"words\">the growth towards <strong>150.000+<\/strong> YouTube subscribers for Sea Ray\n<\/h1>                    <div class=\"breadcrumbs\" data-reveal-group>\n                        <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>                    <\/div>\n                    <div class=\"information-block\"  data-reveal-group>            <div class=\"block\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                                    <span>Client<\/span>\n                                                    <p>Sea Ray \/ Brunswick<\/p>\n                            <\/div>\n                        <div class=\"block\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                                    <span>Project<\/span>\n                                                    <p>Digital advertising<\/p>\n                            <\/div>\n            <\/div>                <\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"section section-content two-columns has-blue-element\">        <div class=\"container\">\n                            <div class=\"content-holder\" data-reveal-group>\n                            <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                                    <h4>About our client<\/h4>\n                                                    <h2><h2>Sea Ray: Every moment perfectly crafted<\/h2>\n<\/h2>\n                            <\/div>\n        <\/div>\n                                    <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                <p>Sea Ray is an American manufacturer of recreational motorboats, founded in 1959 by Cornelius Nathaniel Ray. The company began with just three employees and has since built a reputation for expertly designed, high-performing boats.<\/p>\n<p>In 1986, Sea Ray was acquired by the Brunswick Corporation, making it one of the world's largest manufacturers of recreational boats.<\/p>\n<p>Nowadays, Sea Ray designs, manufactures, and sells a wide range of boats, from sports boats to luxury yachts, with a focus on quality, innovation, and customer satisfaction.<\/p>\n            <\/div>\n        <\/div>\n                        <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-images-grid\">        <div class=\"container\">\n                            <div class=\"grid-holder is-large\" data-reveal-group>\n                    <div class=\"three-images\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">            <div class=\"grid-item\">\n                <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/2026-SPX-210-SPX210-helm-seat-bolster-up-08850.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n                        <div class=\"grid-item\">\n                <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/2026-SPX-210-SPX210-lifestyle-starboard-bow-three-quarter-friends-women-rocks-02684.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n                        <div class=\"grid-item\">\n                <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/2026-Sundancer-370-Outboard-DAO370-helm-sunset-05305.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n            <\/div>                <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-content two-columns has-pink-element\">        <div class=\"container\">\n                            <div class=\"content-holder\" data-reveal-group>\n                            <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                                    <h4>What we have done<\/h4>\n                                                    <h2><h2>Strategic and targeted YouTube campaigns<\/h2>\n<\/h2>\n                            <\/div>\n        <\/div>\n                                    <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                <p>Sea Ray wanted to strengthen their online presence and better reach both existing and potential customers. With an impressive library of professional video material \u2013 from boat releases to detailed walkthroughs \u2013 YouTube offered the perfect platform to engage and inspire their target audience.<\/p>\n<p>To maximise the impact of their video material, we implemented strategic advertising campaigns and optimised the YouTube channel. Through targeted advertising and smart content distribution, we ensured that the right videos reached the right audience.<\/p>\n            <\/div>\n        <\/div>\n                        <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-images-grid\">        <div class=\"container\">\n                            <div class=\"grid-holder is-large\" data-reveal-group>\n                    <div class=\"two-images\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">            <div class=\"grid-item\">\n                <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <video autoplay muted loop playsinline>\n                        <source src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/Fresh-Dev-case-video-Sea-Ray-Boot-Dusseldorf.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n                        <div class=\"grid-item\">\n                <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <video autoplay muted loop playsinline>\n                        <source src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/Fresh-Dev-case-video-Sea-Ray-International-1.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n            <\/div>                <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-content two-columns has-pink-element\">        <div class=\"container\">\n                            <div class=\"content-holder\" data-reveal-group>\n                            <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                                    <h4>The result<\/h4>\n                                                    <h2><h2>Growth in subscribers, views and watch time<\/h2>\n<\/h2>\n                            <\/div>\n        <\/div>\n                                    <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                <p>Where the original goal was to reach 15,000 subscribers, our approach has led to explosive growth: Sea Ray's YouTube channel now boasts over 100,000 new subscribers. By targeting relevant audiences and providing them with high-quality videos, we have not only increased follower numbers but also strengthened brand engagement and customer loyalty.<\/p>\n            <\/div>\n        <\/div>\n                        <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-counter\">        <div class=\"container\" data-reveal-group>\n                            <div class=\"counter-holder\" data-reveal-group>\n                                                    <div class=\"counter-column\">\n            <div class=\"inner\">\n                                    <div class=\"number\" data-count=\"150000\" style=\"color: #ffffff;\">\n                                                <span class=\"count-value\">150.000<\/span>+                    <\/div>\n                                            <div class=\"text\">New subscribers<\/div>\n                                                <\/div>\n        <\/div>\n                                                            <div class=\"counter-column\">\n            <div class=\"inner\">\n                                    <div class=\"number\" data-count=\"30\" style=\"color: #ffffff;\">\n                                                    +                                                <span class=\"count-value\">30<\/span>%                    <\/div>\n                                            <div class=\"text\">Video views<\/div>\n                                                <\/div>\n        <\/div>\n                                                            <div class=\"counter-column\">\n            <div class=\"inner\">\n                                    <div class=\"number\" data-count=\"55\" style=\"color: #ffffff;\">\n                                                    +                                                <span class=\"count-value\">55<\/span>%                    <\/div>\n                                            <div class=\"text\">Average viewing time<\/div>\n                                                <\/div>\n        <\/div>\n                                            <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-review\">        <div class=\"container\" data-reveal-group>\n                            <div class=\"review-holder\" data-reveal-group>\n                    <h4>Our client in their own words<\/h4>                            <div class=\"review\">\n            <p>\u201cThanks to Fresh-Dev's strategic approach and no-nonsense mentality, our YouTube channel grew at lightning speed. Within six months, we reached 10,000 subscribers, and now we're at 100,000! A great collaboration with proven results. Here's to the next milestone!\u201d<\/p>\n        <\/div>\n                                    <div class=\"information-holder\">\n                    <div class=\"image-holder\">\n            <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/idQ9tQxu7U_logos.png\" alt=\"\">\n        <\/div>\n                            <div class=\"text-holder\">\n                            <p>Glenn Zelen<\/p>\n                                        <span>Marketing Manager<\/span>\n                    <\/div>\n                <\/div>\n                        <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-featured-cases\">                    <div class=\"container\">\n                        <div class=\"text-holder\" data-reveal-group>\n            <h2>Also view our other work<\/h2>\n        <\/div>\n                    <\/div>\n                <div class=\"card-holder\">\n            <div class=\"swiper-holder-cases swiper\" data-reveal-group>\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/05\/DDCUSTOMS-02253.jpg\" alt=\"DD Customs\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>DD Customs<\/h3>\n                                                                            <p>New website for DD Customs focusing on custom sneakers, creative cases, and collaborations. A striking design with animations that matches the growth and energy of Dani's brand.<\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/dd-customs\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/03\/bedrijfsfeest-catering-cateringaelsmeer.png\" alt=\"Aalsmeer Catering &amp; Events\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Aalsmeer Catering &amp; Events<\/h3>\n                                                                            <p>New bespoke website for Aelsmeer Catering &amp; Events with clear target audience segmentation, smart ordering options and strong video content. A platform that inspires and is focused on conversion.<\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/aelsmeer-catering-events\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/03\/standaard-vergaderruimte-Den-Haag-4.png\" alt=\"Meet at Cliq\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Meet at Cliq<\/h3>\n                                                                            <p>New tailored website for Meet at Cliq with a modern look, clear room overviews, and strong visual content. Focused on conversion with clear CTAs.<\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/meet-at-cliq\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/03\/Hermans.jpg\" alt=\"Hermans Group\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Hermans Group<\/h3>\n                                                                            <p>The new website for Hermans Groep: a modern digital business card. Featuring their corporate identity, projects, and strong videos. <\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/hermans-groep\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/02\/A7408594-scaled-1.jpg\" alt=\"Ciabatta\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Ciabatta<\/h3>\n                                                                            <p>The new website for Ciabatta with a bold, fresh look. Bold design and strong photography are central, linked to an ordering module.<\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/ciabatta\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/02\/Fresh-Dev-case-Stactize.jpg\" alt=\"Stackwise\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Stackwise<\/h3>\n                                                                            <p>A new, standalone website for Stactize, featuring custom design, smart measurements, and a powerful CMS. A scalable platform that strengthens their software position.<\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/stactize\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                    <\/div>\n                <div class=\"swiper-arrows\">\n                    <div class=\"swiper-arrow prev\"><\/div>\n                    <div class=\"swiper-arrow next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n                <\/div>","protected":false},"featured_media":688,"template":"","meta":{"_acf_changed":true},"case_category":[],"class_list":["post-685","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/case\/685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/media\/688"}],"wp:attachment":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/media?parent=685"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/case_category?post=685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}