{"id":685,"date":"2026-01-19T14:35:24","date_gmt":"2026-01-19T13:35:24","guid":{"rendered":"https:\/\/fresh-dev.nl\/?post_type=case&#038;p=685"},"modified":"2026-03-27T23:15:04","modified_gmt":"2026-03-27T22:15:04","slug":"sea-ray","status":"publish","type":"case","link":"https:\/\/fresh-dev.nl\/en\/werk\/sea-ray\/","title":{"rendered":"Sea Ray International"},"content":{"rendered":"<div class=\"section section-pageheader-detail-information\"><video class=\"background-image\" autoplay muted loop playsinline preload=\"auto\" poster=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/2026-SPX-210-Series-SPX210-SPO210-running-rocks-06618.jpg\">\n                <source src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/Fresh-Dev-case-video-Sea-Ray-Boot-Dusseldorf.mp4\" type=\"video\/mp4\">\n            <\/video>        <div class=\"pageheader-wrapper\">\n            <div class=\"container\">\n                <div class=\"inner\">\n                    <h1 data-split=\"heading\" data-split-reveal=\"words\">De groei naar <strong>150.000+<\/strong> YouTube abonnees voor Sea Ray\n<\/h1>                    <div class=\"breadcrumbs\" data-reveal-group>\n                        <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>                    <\/div>\n                    <div class=\"information-block\"  data-reveal-group>            <div class=\"block\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                                    <span>Opdrachtgever<\/span>\n                                                    <p>Sea Ray \/ Brunswick<\/p>\n                            <\/div>\n                        <div class=\"block\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                                    <span>Project<\/span>\n                                                    <p>Digital advertising<\/p>\n                            <\/div>\n            <\/div>                <\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"section section-content two-columns has-blue-element\">        <div class=\"container\">\n                            <div class=\"content-holder\" data-reveal-group>\n                            <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                                    <h4>Over onze opdrachtgever<\/h4>\n                                                    <h2><h2>Sea Ray: Every moment perfectly crafted<\/h2>\n<\/h2>\n                            <\/div>\n        <\/div>\n                                    <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                <p>Sea Ray is een Amerikaanse fabrikant van recreatieve motorboten, opgericht in 1959 door Cornelius Nathaniel Ray. Het bedrijf begon met slechts drie medewerkers en heeft sindsdien een reputatie opgebouwd voor deskundig ontworpen en hoog presterende boten.<\/p>\n<p>In 1986 werd Sea Ray overgenomen door de Brunswick Corporation, waarmee het een van \u2019s werelds grootste producenten van plezierboten werd.<\/p>\n<p>Tegenwoordig ontwerpt, produceert en verkoopt Sea Ray een breed scala aan boten, vari\u00ebrend van sportboten tot luxe jachten, met een focus op kwaliteit, innovatie en klanttevredenheid.<\/p>\n            <\/div>\n        <\/div>\n                        <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-images-grid\">        <div class=\"container\">\n                            <div class=\"grid-holder is-large\" data-reveal-group>\n                    <div class=\"three-images\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">            <div class=\"grid-item\">\n                <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/2026-SPX-210-SPX210-helm-seat-bolster-up-08850.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n                        <div class=\"grid-item\">\n                <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/2026-SPX-210-SPX210-lifestyle-starboard-bow-three-quarter-friends-women-rocks-02684.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n                        <div class=\"grid-item\">\n                <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/2026-Sundancer-370-Outboard-DAO370-helm-sunset-05305.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n            <\/div>                <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-content two-columns has-pink-element\">        <div class=\"container\">\n                            <div class=\"content-holder\" data-reveal-group>\n                            <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                                    <h4>Wat we hebben gedaan<\/h4>\n                                                    <h2><h2>Strategische en gerichte campagnes op YouTube<\/h2>\n<\/h2>\n                            <\/div>\n        <\/div>\n                                    <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                <p>Sea Ray wilde hun online aanwezigheid versterken en zowel bestaande als potenti\u00eble klanten beter bereiken. Met een indrukwekkende bibliotheek aan professioneel videomateriaal &#8211; van bootreleases tot gedetailleerde walkthroughs &#8211; bood YouTube het perfecte platform om hun doelgroep te betrekken en inspireren.<\/p>\n<p>Om de impact van hun videomateriaal te maximaliseren, hebben we strategische advertising campagnes opgezet en het YouTube-kanaal geoptimaliseerd. Door gerichte targeting en slimme distributie van content zorgden we ervoor dat de juiste video\u2019s bij de juiste doelgroep terecht kwamen.<\/p>\n            <\/div>\n        <\/div>\n                        <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-images-grid\">        <div class=\"container\">\n                            <div class=\"grid-holder is-large\" data-reveal-group>\n                    <div class=\"two-images\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">            <div class=\"grid-item\">\n                <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <video autoplay muted loop playsinline>\n                        <source src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/Fresh-Dev-case-video-Sea-Ray-Boot-Dusseldorf.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n                        <div class=\"grid-item\">\n                <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <video autoplay muted loop playsinline>\n                        <source src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/Fresh-Dev-case-video-Sea-Ray-International-1.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n            <\/div>                <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-content two-columns has-pink-element\">        <div class=\"container\">\n                            <div class=\"content-holder\" data-reveal-group>\n                            <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                                    <h4>Het resultaat<\/h4>\n                                                    <h2><h2>Groei in abonnees, weergaven en kijktijd<\/h2>\n<\/h2>\n                            <\/div>\n        <\/div>\n                                    <div class=\"column\">\n            <div class=\"content\" data-reveal-group-nested data-ignore=\"false\" data-distance=\"1\">\n                <p>Waar het oorspronkelijke doel was om 15.000 abonnees te bereiken, heeft onze aanpak geleid tot een explosieve groei: inmiddels telt het YouTube-kanaal van Sea Ray meer dan 100.000 nieuwe abonnees. Door relevante doelgroepen aan te spreken en hen te voorzien van hoogwaardige video\u2019s, hebben we niet alleen het aantal volgers vergroot, maar ook de merkbetrokkenheid en klantloyaliteit versterkt.<\/p>\n            <\/div>\n        <\/div>\n                        <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-counter\">        <div class=\"container\" data-reveal-group>\n                            <div class=\"counter-holder\" data-reveal-group>\n                                                    <div class=\"counter-column\">\n            <div class=\"inner\">\n                                    <div class=\"number\" data-count=\"150000\" style=\"color: #ffffff;\">\n                                                <span class=\"count-value\">150.000<\/span>+                    <\/div>\n                                            <div class=\"text\">Nieuwe abonnees<\/div>\n                                                <\/div>\n        <\/div>\n                                                            <div class=\"counter-column\">\n            <div class=\"inner\">\n                                    <div class=\"number\" data-count=\"30\" style=\"color: #ffffff;\">\n                                                    +                                                <span class=\"count-value\">30<\/span>%                    <\/div>\n                                            <div class=\"text\">Video weergaven<\/div>\n                                                <\/div>\n        <\/div>\n                                                            <div class=\"counter-column\">\n            <div class=\"inner\">\n                                    <div class=\"number\" data-count=\"55\" style=\"color: #ffffff;\">\n                                                    +                                                <span class=\"count-value\">55<\/span>%                    <\/div>\n                                            <div class=\"text\">Gemiddelde kijktijd<\/div>\n                                                <\/div>\n        <\/div>\n                                            <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-review\">        <div class=\"container\" data-reveal-group>\n                            <div class=\"review-holder\" data-reveal-group>\n                    <h4>Onze opdrachtgever aan het woord<\/h4>                            <div class=\"review\">\n            <p>&#8220;Dankzij de strategische aanpak en no-nonsense mentaliteit van Fresh-Dev groeide ons YouTube-kanaal razendsnel. Binnen zes maanden bereikten we 10.000 abonnees en inmiddels zijn dat er 100.000! Een geweldige samenwerking met bewezen resultaten. Op naar de volgende mijlpaal!&#8221;<\/p>\n        <\/div>\n                                    <div class=\"information-holder\">\n                    <div class=\"image-holder\">\n            <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/01\/idQ9tQxu7U_logos.png\" alt=\"\">\n        <\/div>\n                            <div class=\"text-holder\">\n                            <p>Glenn Zelen<\/p>\n                                        <span>Marketing Manager<\/span>\n                    <\/div>\n                <\/div>\n                        <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-featured-cases\">                    <div class=\"container\">\n                        <div class=\"text-holder\" data-reveal-group>\n            <h2>Bekijk ook ons andere werk<\/h2>\n        <\/div>\n                    <\/div>\n                <div class=\"card-holder\">\n            <div class=\"swiper-holder-cases swiper\" data-reveal-group>\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/03\/bedrijfsfeest-catering-cateringaelsmeer.png\" alt=\"Aalsmeer Catering &amp; Events\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Aalsmeer Catering &amp; Events<\/h3>\n                                                                            <p>New bespoke website for Aelsmeer Catering &amp; Events with clear target audience segmentation, smart ordering options and strong video content. A platform that inspires and is focused on conversion.<\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/aelsmeer-catering-events\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/03\/standaard-vergaderruimte-Den-Haag-4.png\" alt=\"Meet at Cliq\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Meet at Cliq<\/h3>\n                                                                            <p>New tailored website for Meet at Cliq with a modern look, clear room overviews, and strong visual content. Focused on conversion with clear CTAs.<\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/meet-at-cliq\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/03\/Hermans.jpg\" alt=\"Hermans Group\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Hermans Group<\/h3>\n                                                                            <p>The new website for Hermans Groep: a modern digital business card. Featuring their corporate identity, projects, and strong videos. <\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/hermans-groep\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/02\/A7408594-scaled-1.jpg\" alt=\"Ciabatta\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Ciabatta<\/h3>\n                                                                            <p>The new website for Ciabatta with a bold, fresh look. Bold design and strong photography are central, linked to an ordering module.<\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/ciabatta\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/02\/Fresh-Dev-case-Stactize.jpg\" alt=\"Stackwise\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Stackwise<\/h3>\n                                                                            <p>A new, standalone website for Stactize, featuring custom design, smart measurements, and a powerful CMS. A scalable platform that strengthens their software position.<\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/stactize\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <div class=\"card is-small\">\n                            <div class=\"image-holder\">\n                    <img decoding=\"async\" src=\"https:\/\/fresh-dev.nl\/app\/uploads\/2026\/02\/IMG_4470-1.jpg\" alt=\"Atlantis Korfball Club\">\n                <\/div>\n                        <div class=\"content-holder\">\n                <div class=\"inner\">\n                    <div class=\"content\">\n                                                    <h3>Atlantis Korfball Club<\/h3>\n                                                                            <p>Designed based on the wishes of members and players: the new website of KV Atlantis. A modern, digital home base that we were proud to contribute to as a sponsor.<\/p>\n                                                                    <\/div>\n                    <div class=\"button-holder\">\n                        <a href=\"https:\/\/fresh-dev.nl\/en\/werk\/korfbalvereniging-atlantis\/\" class=\"button\">A case to consider<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                                <\/div>\n                                    <\/div>\n                <div class=\"swiper-arrows\">\n                    <div class=\"swiper-arrow prev\"><\/div>\n                    <div class=\"swiper-arrow next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n                <\/div>","protected":false},"featured_media":688,"template":"","meta":{"_acf_changed":true},"case_category":[],"class_list":["post-685","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/case\/685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/media\/688"}],"wp:attachment":[{"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/media?parent=685"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/fresh-dev.nl\/en\/wp-json\/wp\/v2\/case_category?post=685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}